Mountain & Ocean Rehab Branding
Rehab is the brainchild of sports enthusiast and PT Georgina Daniels. Balancing her passion for sport and her skill for physiotherapy, REHAB takes the doctor to the patient with a seasonal sevice that caters for thrill seekers across the globe.
Offering intensive physio therapy as well as yoga and wellbeing sessions, George caters to people with a passion for health & vitality. She alternates between ski seasons and surf summers with a specially adapted camper, immersing herself in the community she both loves and serves. Inspirational hardly covers it! I hand drew her logo, to begin with the simple physical awareness self that her practise is built on. Then I digitally recreated it in pixel perfect format to reflect the dedication, commitment and passion she has invested in refining her work. The rotating logo relflects both seasons, with the wave ever present in one side, the mountain in its flipside. Finally a crisp pattern gives an understated hint at health while maintaining a minimal graphic style.