These guys needed a way to prove that their product was different, and actually lived up to the hype. I devised the clear perspex grid with over 100 lights and all the circuitry on display. This showed that it was more impressive than its competitors - but it was also a bold statement. Because there was a lack of transparency in the industry, with products often falling very short of manufacturers cliams, it was really striking to see this one in action, exceeding expectation. This set the tone perfectly for the company's commitment R&D, meeting technical challenges head on with honest and open dialogue. it worked beautifully for video marketing and was later translated into travel versions and interactive show stands. These new tools not only encouraged sales but boosted the company's reputation and even secured them an industry award. A technical build is not always the solution, but I have the vision and practical skills to generate brilliant ideas and make them a reality. So if you need a hand, just let me know!