Forge A Lasting Connection
I'm passionate about branding and love putting together a whole identity. Your audience aren't just looking for a service, they are open to building a relationship with your brand. Taking the time to shape how your company looks and communicates helps introduce you to the right demographic, and forge a lasting connection with the people who really matter.
Your Brand Story
My very first job is to listen and make sure that what I design is a perfect fit. From that time I undertake the project using all my skill, experience and intuition to deliver a beautiful, unique and versatile brand image that you love. I have experience with all varieties of business, from Tech Start-Ups to Beauty Brands & Public Spaces. The important thing is finding your unique story and communicating your values.
Tried & Tested Process
I begin with thorough research of the market, competition and customer base, creating moodboards for colour, theme and style inspiration. Then I move on to my trusty sketchbook, pencil a myriad of ideas, refining the designs until taking the very best into Adobe Illustrator. Now with a crisp and shapely logo mark or unique custom lettering I continue to re-draw and refine until every detail and space is perfect.
Creating A Strong Identity
One of the things that has made my branding projects so successful is the relationship I have with my clients. I can deliver a beautiful custom branding package so smoothly and at such incredible value because of the trust placed in me to deliver. My process, evolved over the last decade, ensures I create a totally unique visual identity and a message which you'll love.
Refinement & Building
Once the core shapes and identity are rounded out, shapes and letters are perfected I begin applying colour. Then I move to accompanying patterns, Icons, positive and negative versions and colour options. Finally the package is organised into carefully labelled files and I create a beautiful brand Presentation for you including complimentary font suggestions, colour breakdown and style guide. This document is your brand bible, so that anybody producing artwork for you in future can see at a glance how to get your image just right.
Designing Your Assets
Branding doesn't finish with your logo. You will recieve comprehensive brand guidelines with your package, enabling you to hold true to your beautiful identity, whatever you are building. You may need all manner of assets, so I ensure they are perfectly tailored. And I can take care of everything you need, from a simple business card to a new website or ad campaign. The world is your oyster!