Fully experienced in designing for both print & web projects I'm passionate about branding and love putting together a whole identity. See how having a strong sense of who you are and what you want to express is so helpfully refined in the process of creating your brand. Once you have found the perfect name you can commission a beautiful custom branding package. One of the things that has made my branding projects so successful is the relationship I have with my clients. The reason I can deliver that process so smoothly and at such incredible value is the trust you place in me to deliver. My very first job is to listen to you and take down the brief, to make sure that what I design is a perfect fit for you. From that time I undertake the project using all my skill, experience and intuition to deliver a beautiful, unique and versatile brand image that you love.
I begin with thorough research of the market, competition and customer base, taking lots of notes and creating moodboards for colour, theme and style inspiration. Then I move on to my trusty sketchbook, pencil a variety of ideas, wildly different versions, refining the designs until taking the best into Adobe Illustrator. Now with a crisp and shapely logo mark or unique custom lettering I continue to re-draw and refine until every detail and space is perfect, then test out positive and negative versions and begin applying colour. Then I move on to accompanying patterns, Icons, positive and negative versions and colour options. Finally the very best package is placed into a new vector file and I create a beautiful brand Presentation for you including complimentary font suggestions, colour breakdown and style guide. This document can act as your brand guidelines, so that anybody producing artwork for you in future can see at a glance how to get your image just right.