Design Project for a Start-Up
The Website and Branding for this new Cafe opening in Romford was to be clean, modern and represent full flavours and quality ingredients with a healthy twist. Richard had already begun work and wanted to pull his ideas together into something more unified. I began with some custom typography, utilising the letterforms to symbolise harmony of the flavours marrying together. I then drew up a new tree with a curvacious and full canopy to imply a bountiful harvest, ripe and delicious flavours and perhaps even an abundance of ingredients. The Canopy is grouped into sections, so that when coulour is applied, the gradient adds an almost natural looking variation. The logo is unmistakable, even in it's simplest form. It works beautifully in colour but the mono versions also stand alone very well, which is the benefit of a totally bespoke design. It allows for vibrant colour applications but also works when pared back to let the delicious food photography shine.